Killer Robots from Mars, or Gates and Seinfeld in your house?
I'd pick the latter. Killer Robots are straightforward, and have a tendency to kill quickly, where having two, out of touch billionaires in you home is slow, maddening decent into insanity and, ultimately, suicide.
Penny Arcade's take on this new commercial slot was almost an exact photocopy of my own; "bleeeeeeeegh" is as close as I can come to describing it here.
"These spots communicate nothing," Tycho notes, in his latest rant. "It would be difficult for me to express how angry stunted communication makes me."
It's nice to know I'm not the only one who feels this way.
Another of these "stunted communicators" is Mircosoft's Mojave project commercials, where they take idiots off the street and subject them to Vista under another name. I kind of feel sorry for those people; Vista is okay for the masses, but for anyone who knows their ass from a keyboard is likely to quickly become frustrated with Vista's new "lead you around by the hand" feature, which results in several pop ups an hour, in the corner of your screen, asking if your sure that you don't want to fix this, install this, or uninstall that.
But I digress; back to the topic at hand. "Admittedly," Tycho continues, "I'm obsessed with advertising as a means of communication. I think it's possible to communicate virtue in a way that is ethical, interesting, and genuine.
"I am sometimes accused of idealism." I don't think that genuine communication is outdated or idealistic. I think that there are actually several companies with good, wholesome, ethical, and enjoyable commercials.
The number one company with clever, clean advertising? The NHL.
Go to YouTube and watch some of the NHL commericals. Whether funny or serious, they're amazing. I want to be part of that marketing team; those guys are awesome.
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Last Geeky Post: June 11, 2008
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